Rick Williams owns Rick's Sign Company, a commercial sign shop in Longview, Texas. He has been in the sign industry since 1973 and has been a contributing editor to Sign & Digital Graphics magazine since 1986. Rick shares the knowledge he's gained from three decades of industry experience in his monthly and semi-monthly Sign & Digital Graphics columns and offers seminar participants a valuable selection of proven shop techniques that he's found to make the difference in small sign shop survival. Rick's seminars are the practical and common sense answer to the everyday challenge of running a small sign business.